Trade fairs 2018
2018 was a momentous year: it saw the coincidence, in one calendar year, of two of the most important European and internationally influential trade fairs of the sector, Ceramitec in Munich and Tecnargilla in Rimini.
Ceramitec was the first testing ground on the Northern European market for Morando-Rieter’s renewed sales strategy, with excellent results both in number of visitors and in the variety of their origin. We expect Tecnargilla to be a very positive and interesting event, proof of a slight improvement of the activity in Italy, which is currently only linked to the spare parts/modifications sector, and to a new impetus in the Maghreb, also driven by the service sector.
In addition to the two aforementioned main events, we also participated in OCM 2018 in Moscow, where we confirmed signs of recovery in small/medium-sized investments, and in Batimatec in Algiers, where our presence has been a mainstay for years and serves as proof of our established position on the market. Our presence at specialised conferences - AGM in South Africa, Claytech in the UK, and Würzburger in Germany - is another constant; they are an opportunity for us to collect qualitatively important information on the markets and the activities of customers and competitors.
Morando-Rieter continues on the dynamic commercial path it has traced in the past few years, supported by its presence at every important event of the sector, where we present our approach that adapts technological evolution to the needs of our customers.